Greenpeace film ends Lego’s partnership with Shell (after a viral ad)

A good friend of mine, director Martin Stirling came to me with an idea for a short film he was working on for Greenpeace. Martin makes beautiful films (including Myron & Hester on my audio/video page) and this one was no exception. It was a campaign to get Lego thinking about their relationship with Shell – who have been selling Lego playsets of arctic oil drilling platforms and oil tankers aimed at children.

Produced by agency Don’t Panic, the film went viral quickly amassing nearly 6 million hits, attaining “ad of day” for Campaign and featured in the Creative Review.

I produced and arranged the music in my studio – with myself on piano and the super talented Sophie Blackburn on vocals.  It is a slow remix of the track “Everything is Awesome” written for the recent Lego Movie.

The news came today that Lego won’t be renewing it’s partnership with shell after the success of Greenpeace’s campaign (read more in the Guardian article here). Which is great news. I guess we can change stuff, little by little…

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